Privacy policy

This policy explains how Alithera ("we", "us") collects and uses your personal information when you visit alithera.store, buy from us or contact us. We are the data controller for your information.

WHAT WE COLLECT
- Contact details: your name, email address, phone number and delivery address.
- Order details: what you bought, your billing and delivery addresses, and payment confirmation. We never see or store your full card details; payments are handled securely by our payment providers.
- Account details: if you create an account, your login details.
- Messages: anything you send us when you contact us.
- Usage data: information about how you use our website, such as your device, browser, IP address and pages visited, collected using cookies and similar technologies.

HOW WE USE IT
- To process, deliver and support your orders, including returns and refunds (to perform our contract with you).
- To reply to your messages and provide customer support (our legitimate interests).
- To send marketing emails, only if you have agreed. You can unsubscribe at any time using the link in any email.
- To show relevant adverts and measure how our website and adverts perform (with your consent where required).
- To prevent fraud and keep our website secure (our legitimate interests).
- To meet our legal obligations, such as keeping tax and accounting records.

WHO WE SHARE IT WITH
We only share your information with companies that help us run our business, including Shopify (which hosts our store), payment providers, delivery and fulfilment partners, and advertising and analytics services. They may only use it to provide services to us. We may also share information if required by law. We never sell your personal information.

Some of these companies are based outside the UK. Where your information is transferred abroad, we rely on safeguards recognised under UK law, such as approved contract terms.

COOKIES
We use cookies to make our website work, remember your preferences and understand how visitors use it. You can choose to reject non-essential cookies through our cookie banner or your browser settings. For details of the cookies Shopify uses, see shopify.com/legal/cookies.

HOW LONG WE KEEP IT
We keep your information only as long as we need it for the purposes above. Order and payment records are kept for as long as the law requires for tax and accounting purposes.

YOUR RIGHTS
Under UK data protection law, you have the right to access your information, correct it, ask us to delete it, object to or restrict how we use it, ask us to transfer it, and withdraw your consent at any time. To use any of these rights, contact us using the details below. We will respond within one month.

CHILDREN
Our website is not intended for children, and we do not knowingly collect information from anyone under 16.

COMPLAINTS
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

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Privacy policy